Global strategies in the international hotel industry. Stage 1 (Drivers). Macro environment of IKEA in internationalisation: 1. Industry Globalization Drivers: To create potentiality of an industry George yip identified four drivers.
George yip drivers of globalization Oct 27, 2009 YIPS-GLOBALIZATION-DRIVERS Yip's Globalisation Drivers Introduction. George Yip's Globalisation Drivers Yip’s Framework & Porter’s Yips Globalization Drivers Yip's Globalisation Drivers 1 Market Globalisation Drivers 2.Introduction George Yip (1992) 2.4 Industry Globalization Drivers. Yip identifies four sets of “industry globalization drivers” that George S.